Wal-Mart: struggling in Germany
Wal-Mart is having a rough time in Germany dealing with cultural differences.
Ethics manual
They recently distributed a US style “ethics manual” to its employees, which was not well-received to say the least. What was it about these guidelines that rubbed the Germans employees the wrong way?
- A caution against supervisor-employee relationships, which the Germans saw as a puritanical ban on interoffice romance.
- Being told to report improper behavior, which seemed as an invitation to rat on co-workers to the Germans.
Local customs
Walmart tried offering a grocery bagging service, which didn’t work out well at all. Germans prefer not to have their groceries handled by strangers.
Clerks received orders to smile at shoppers, which sometimes was taken as a come-on by male shoppers.
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